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Case Study: Small Manufacturer

Today’s example company is owned by a woman who starting making soap as a fun hobby. She started selling her handcrafted, all-natural soaps only because friends and neighbors asked if they could purchase them. She wasn’t planning to start a business. She...

Case Study: Day Spa

An upscale day spa doesn’t just sell facials and pedicures, they sell an experience—an escape from the tension of everyday life. Spa staff need to be extremely attentive to their clients’ needs to create the ideal spa experience. To maintain a serene...